We have come to the end of our Meet the Senior Management Team Series, with this final edition. Last week, you were introduced to Mr. Daren Cenac Senior Engineer within the Engineering Department.

This week, we introduce you to Ms. Dona Lisel Regis, who joined SLASPA in 2000 where she started her career in the port industry as Manager, La Place Carenage Duty Free Shopping Mall. In 2007, Ms. Regis was appointed Director of Marketing and Product Development where she is now responsible for SLASPA’s marketing and communications activities including image building, product and market development, corporate communications, media relations, brand management, port promotions, industry research, customer service and the management of La Place Carenage and SLASPA’s commercial adversitng program at the Airports and Ferry Terminal.

She is also the lead facilitator for all SLASPA’s customer service training programs where she has trained over 300 staff members and port community members to include Customs, Immigration and Airport Security Personnel. During her tenure as Director of Marketing and Product Development she has developed and launched successful marketing progams for Hewanorra International Airport’s Iyanola Executive Lounge and La Place Carenage Duty Free Shopping Mall Marketing Campaign. Ms. Regis and her team is responsible for the launch of several Public Relations initiatives such as safety and security awareness at St. Lucia’s ports, redevelopment of SLASPA’s Website, launch of SLASPA’s very own radio programme Port Call, Port Tips series “Port Pass and Boarding Pass”, SLASPA’s Corporate Campaign and ofcourse “Portfolio” the newspaper column that you are currently reading.

Ms. Regis is a Professional Certified Marketer and holds a Bachelor of Business Administration (BBA) from Andrews University, Michigan, USA, a Master of Business Administration (MBA) from University of Durham, United Kingdom. She is also an affiliate Member of the UK‐based Chartered Institute of Marketing, Public Relations Society of America and the International Public Relations Association. She has received specialist training in Cruise Port Marketing, Marketing Return of Investment, Crisis communications, Media Relations and Public Relations for Port Authorities. Ms. Regis was recently appointed Second Vice‐Chairperson of the Public Relations Committee of the American Association of Port Authorities (AAPA).

Thank you for reading this week’s final Portfolio for Meet the Senior Management Team Series. Next week, we introduce you to our facility managers in our Meet SLASPA’s Facility Managers Series.